Does Votel have attribution and identity tracking, or do I need a tool like Hyros?

Votel has full identity resolution and attribution tracking built in.

When people click your ads, Votel knows who they are and tracks those identifiers, and returning visitors are recognized by cookie. Links sent through Votel by SMS or email are tagged with the contact's ID, so a click identifies the person. The IDs are stitched together across channels, so when someone fills out a form, books an appointment or makes a purchase, their ID follows them.

Page views are kept too: on a contact you can see every time they visited your site. If Votel only learns who someone is later, it backfills their identity and links their earlier activity to the contact.

This tracking also powers affiliate tracking, fraud prevention and the Facebook Conversions API.

A dedicated tool such as Hyros mainly becomes worth it when you run a good volume of ads on several platforms, for example Google and Facebook, and want first touch versus last touch comparisons.